Marketing

Marketing is the process of planning and implementation the conception, pricing, promotion and distribution of ideas, goods and lock up to create exchange that get together individual and organisational objectives. Purpose of tradeing: Bring the purchaser to the trafficker Satisfy brisk customer losss It is a tax income generating activity of the crease Types of foodstuff places: Resource trade - primary labor commercializes Industrial market - tradees that purchase harvestings to use in their production Intermediate markets - wholesalers and retailers Consumer markets - individuals who plan to use or consume the products that they buy. Mass market - the vendor potty-produces, potbelly distributes, and mass promotes hotshot product to all buyers. Niche markets - is created when the mass market is finely divided up into smaller markets consisting of buyers who have alter needs or lifestyles. Approaches to trade The production approach Emphasis on producing goods Demand is greater hence supply The sales approach Emphasis on change goods Demand is less strong The market approach Emphasis on marketing the product Supply is greater consequently demand Customer orientation occurs when a business bases its marketing decisions on its customers wants. Elements of a marketing plan Performing a Situational analysis Establishing market Objectives Identifying Tar last market Developing marketing Strategies Implementing, Monitoring and controlling the marketing plan.

SOTSIM Situational Analysis SWOT analysis Determine what the businesses strengths and weaknesses are, along with possible opportunities and threats. Product life story Cycle Determine what stage the products are in, introduction, growth, maturity, crepuscule or regrowth. Marketing Objectives Increasing market share Expanding product swear Product sashay - total range of products Product mix width - fact of different product Product mix astuteness - number of similar products Broadening the geographic representation Expanding sales through trade markets Target markets A set market is a group of customers with similar characteristics who currently... If you want to get a broad(a) essay, order it on our website: Ordercustompaper.com

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