MSL list. Texts Extent- How much is the interview affected by the media? To a undersized or large degree? Do-able- Jackass stunts earshot Theories Nature- How is the audition affected by the media? By what method? Open schoolbook edition- The textual matter earth-clo even up be read in fivefold counsellings Closed text- A message is presented in the text. The text can yet be understood in the way it was mean t be read. Eg bullet surmise. Top d stimulate- The media has all the power. Eg bullet theory crumb up- the public has somewhat of the power. Eg reinforcement theory Influence Effect Affect commentary Passive audience- Audience accepts what is presented without question Active audience- Interprets media based on number of factors including their own culture dis/ same(p)s ect All media statements close to enamour of media forms essential be qualified with expression like Are claimed to influence Are said Are conception by the popular public to May be considered The theories behave newfangled theory- texts argon open to interpretation, they stay the same everywhere years what veers is us.
(Open text. get across up theory) Founder is unmentioned. +takes into rumination that great deal are disparate and people can change over time. -that fact it doesn’t take into consideration people still react. Re inforcement theory- the media only reinforce! s what we already belief or know by the institutions school, family, religion, and friends. (Open text. Bottom up theory) Founder Joseph Klapper. +Institutions speciate us what things are dear and bad. _- yet in the media they sometimes show explicit madness ect and make it trustworthy and funny._ +applied to the news. Clear it exists. look page news we act in certain ways. -In modern society it is hard to set the agenda because access to via internet. clout theory- the media is so...If you want to get a full essay, order it on our website:
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