Marketing mix of haier group

Marketing Mix of Chinas Haier in the US Introduction With the digest of globalization, many transnational companies need been searching for their home run grocery in other(a) countries all over the world. by means of the introduction of successful experiences of chinas Haier in the US market, the article tries to get come in some key elements in selling strategy. Moreover, the article concentrates on analyzing specific aspects of trade undulate, including product, pricing, communication, and distribution. After interpreting this article, reader leave behind understand that what smorgasbord role each aspect in marketing mix will exert and how marketing mix will influence customers behaviour and what kind combination of marketing mix will be much effective. All answers of these questions argon useful and helpful for the companies who involve to successfully enter into other countries market. 1         Haiers global marketing strategy Marketing strategy is the marketing logic by which the business unit expects to ramp up its marketing objectives. Marketing strategy consist of making decisions on the businesss expenditures, marketing mix, and marketing allocations in relation to expected environmental and competitive conditions (Fifield, P 1992). The goal of Haiers GMS is to fix world soil name. 1.1         Haiers background Haier is a super-large Chinese enterprise founded in 1984 that started out as the Qingdao Refrigerator Factory. Haier is the largest refrigerator manufacturer in China.

Haier has actively employed in technic al innovation, capital operations and transn! ational expansion. From 1998, Haier began to become a multinational company with the aim of build an transnational brand name. Haier now has 62 distributors and more than 30,000 outlets around the world. The companys rank is to enter the top 500 list of end magazine. 1.2         Haiers target market Haier always concentrates refrigerator industry as its main market segmentation even though Haier has problematical many cutting industries such as mobile phone. Market... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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