Global Strategy - Thai Airways International

1. Introduction\n Siamese Airways internationalist (abbreviation Thai) is the international and national letter carrier of Thailand. It has regional, home(prenominal) help and intercontinental flights from its headquarters in Bangkok to several(predicate) major destinations within Thailand and more or less the world. Actually, it was established in 1960 as a joint proceed company between SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands domestic carrier. After it had chapiter club partnership with the SAS for 17 years, Thai government decided to demoralise out SAS holding. Thai Airways world-wide was Star Alliances member in 1997 and merge with a domestic airline TAC in 1998. Besides, Thailand was change state from other nations domination, then changed the material body of the country from Siam to Thailand (Thai stands for freedom and Thailand gist Land of the freedom ) in 1238 therefore the companys name subject matter the national ai rline of Thailands domain in either Thai or English (Frynas and Mellahi 2011). The use of goods and services of this report is to analyze Thai Airways International, including external and internal environments, occupancy strategy, financial performance, strategic options and recommendations for change.\n\n2. extraneous Environment depth psychology\n2.1. PESTEL Analysis\n2.1.1. Political \nPolitical factors argon how and to what degree does THAI airways intervenes in the economy. Specifically, governmental factors include areas much(prenominal) as tax policy, get law, environmental law, trade restrictions, tariffs, and political stability by THAI airways Recently THAI airways verbalise that the growing economy ordain boost travel and passengers if Thailand has no political problems.\n\n2.1.2. stinting \nEconomic factors include economic growth, raise place, exchange rates and the splashiness rate of THAI airways. These factors study major impacts on how businesses dec ease and make decisions. For example, interest rates affect THAIs cost of capital and therefore to what ex...