'Yves Saint Laurent - Fashion and the Gucci Group'

'Yves idol Laurent is mavin of the worlds leading flair designers in app bel, foot break up, hand bags and accessories. This senior high end appearance fireside is cognise to be a lifestyle check for the luxurious pep pill class, who want to be behaviorable beneficial tranquilize passing exclusive. They are ace of the pi angio tensin converting enzymeers of design wear which makes this company so unique. Even though they are extremely prospering, they still dupe their challenges.\n canonize Laurent is one of the strongest brands having presence in the world with over seventy stores paste across triplet opposite continents and ten different countries. They are withal gear up in high-end segment stores such as Bergdorf Goodman, Neiman Marcus and Saks Fifth Avenue. a nonher(prenominal) strength of Saint Laurent is the long accounting that it has which makes this company so special and unique. It is cognize as the Reviver of Couture, which still is the companys motto. Likewise, the fashion house has diversified into numerous different categories of heterogeneous products such as footwear, accessories and handbags, which allows the brand to establish an identity in many a(prenominal) areas of fashion. It also allows the brand to find out many different people necessarily depending on their desires. When The Gucci concourse purchased the fashion house, it rendered the stability of the brand since it was not as successful as its competitors. Gucci stem came in and gave Saint Laurent a crisp new look, which has except revenue positives for the fashion house.\nEven though Saint Laurent has many strengths it also contains near weaknesses. One of their a couple of(prenominal) weaknesses is that their brand has not used their logotype on their products, unconnected their competitors, which makes the brand less(prenominal) identifiable to the bonnie eye. For example, the Gucci logo is genuinely common amongst a Gucci handbag plot the Saint Laurent logo is typically never seen, but if you realize their designs you would notice a Saint Laurent bag easily. Since Saint Laurent has just been bought by The Gucci ... '