Introduction to Marketing

PrimaryQuestionnaires Questionnaires consist of a tilt of questions that peck be used to obtain feedback much(prenominal) as a spoc which is used at colleges to find out information such as if a student is enjoying their course etc. The Oldham College recently gave all of the students a spoc which was to get their feedback about the college for e.g. if they feel safe and agreeable by their course. By doing a spoc the college is able to find out how m some(prenominal) students ar satisfied with their course, tutors and so on this helps the college as they back end use their look into to fancy whos happy and who isnt, thereon they be able to take out changes if demand for their mart plan.Suggestion package A suggestion box is a box that is used for multitude to put suggestions inside, this is a good way for a college to get and cast suggestions as people may want to make their suggestions anonymously. The Oldham College students ar able to make suggestions to the colleg e through their suggestion box if the legal age of the students make the same suggestion then the college could consider making changes in their selling plan.Student reps The students union of The Oldham College are able to talk with each different and hear out the students suggestions, ideas and any complaints there may be because they are there to put forth suggestions or complaints on behalf of the students, if the college feels that the suggestions make are necessary or that it may be of benefit they could consider making changes to their marketing plan to satisfy their students.SecondaryGov stats Goernment statistics are official info collected from colleges, schools etc. which is released to the public a person can then see which college has better success rates and how numerous people join them and so on. When goernment statistics are released showing the achievements and howmany students are joining the different colleges such as their competitors, this helps The Old ham College to evaluate their different aspects this allows them to take good measures.Newspapers Newspapers are a good way of aggregation data, such as how colleges advertise their courses to the public when competitors advertise courses in the newspapers and/or magazines The Oldham College is able to see what kind of courses they advertise and how for e.g. if its plain textual matter or images and so on. This gives them an idea of what courses are importantly being publicize and give help their marketing plan as they can do the same or do it and improve their advertising compared to their competitors.Competitors website A competitors website can be looked at by its rival such as The Oldham College as they can see their competitors website to gather data from them such as what courses they offer and how they advertise their courses through their website this helps The Oldham Colleges marketing plan as they are able to see if there is any way they can improve their way of adver tising and even their website with the betoken of attracting new students to the college, this would be done through making changes to their existing marketing plan.Introduction to MarketingWhat is marketing? Marketing is the function that connects businesses to their target audiences needs. It is how a business presents and distributes their overlap to their audience. For example, a business can market their harvest-home by advertising it to the public. This can be seen in many forms of media such as on television, via web, posters or on billboards.Marketing is the management procedure in which the harvest-time or service is moves from pattern to the customer. It includes the co-ordination of the 4 Ps of marketing crossway, price, placement and promotion. tutor2u.netThe concepts of marketing Production The production concept is when businesses are more focused on making profit from their sales the flavor isnt necessarily important as the companys main concern is making sales . For instance, supermarkets such as Sainsburys and Tesco distribute their knowledge products to the public. The production of products is also kept at a low cost.Product The product concept is when businesses focuses more on the quality of the product rather than how many of them are being sold. The business is more concerned with the high standards of the product set by customers and is prioritised. For example, smartphones have flummox more popular at bottom society because of their many features.Selling The selling concept is when businesses are concerned with promoting a product even further to increase sales. For example, Coca-Cola advertises the same products over and over again they introduced names to target people with that certain name.Marketing The marketing concept is when a business allows their customers to decide on the features of their product or service, in the lead it is created. A business would use market research and use research & development to discover the customers needs and wants for a product/service.Aims and objectives of two contrastive businesses Private sector business Apple Inc. Apples objectives are to continuously sell the same products that are of high standards and quality.Market leadership in Apple Market leadership is when a business has the most customers/users collectable to their sales or service. Steve Jobs suggested these techniques to assist in becoming a market leader Be in possession of and have control over the relevant technology Take in and implement better technologies promptly as soon as they have availability, regardless of whether or not there are organisations using them aheadhand Create new technologies/products before anyone else and make it an industry standardBrand awareness in Apple Apple raises stigma awareness by creating adverts and allowing their stocks to be released online. This can be effective because likely customers will know whether not to purchase a product found on the stocks.P erceptions of customers in Apple Customers of Apple are aware of the product by seeing advertisement and by live streaming shove conferences that are held by Apple. The effectiveness of live press conferences is that the potential customers will know what features the product has.Public sector business National Health help (NHS) Their aims are to aid people who are applicable to use their service. They are non-profit and are Governmental, which means that the Government funds the NHS by using a portion tax-payers money.Market leadership in the NHS The National Health Service is the notwithstanding health service that is free in the country. This makes it the market leader.Awareness in the NHS wizard way in which the NHS raises awareness is by endorsements from the news or magazines. This can be effective because the news is something the mass of the public intakes.Perceptions of users in the NHS Users of the NHS become aware of this industry via real-life happenings. Some of th ese perceptions can be negative as recently, a celebrity received a free surgery which wasnt life threatening in any way. It wasted tax-payers money and the majority of the nation was unimpressed by this.