Strategy and Change Management Case Study Example | Topics and Well Written Essays - 3000 words

Strategy and Change Management - Case Study Example This paper will focus and look into SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with regards to Human Resource Management of Sony Ericsson in penetrating and merging different personnel in forming the venture that set a new trend to mobile phone industry in the world. When Sony and Telefonaktiebolaget LM Ericsson have made ties in 2001, to produce cellular phones, there were a lot of tremendous changes that transpired between these companies that are now one. Though these companies have their similarities in terms of products they produce, Erricson is limited in producing telecommunication devices while Sony produces a wide array of appliances and electronic gadgets. Upon analyzing the nature of the products these two produces, one might say that there are also differences in the number of employees and the management of staff these companies have. devices and appliance. If we are to deal with the kind of manpower of these two, Erricsson has a more complicated and specialized staff because it deals with a particular product. In this case, one might conclude that detailed manpower specializing in every spare part and division is evident in the rank and file of this company. On the other hand, due to the fact that Sony produces several appliances, it has a complex staff because it deals with the general structure of the appliances that they produce does have similarities with several brands of appliance and in this case, they also employ people with general knowledge and does not require specialization since the production of the company deals with general application of appliances that are being produced since the make-up of these products are similar with other appliance products. When these companies ventured into one, there are changes that have been made. In this case, such changes include changes in strategy and approach of Human Resource Management. If there is indeed a change for Human Resource Management, therefore, the perfect pendulum of such a change is the SWOT analysis to test whether the changes in Human Resource Management is in accordance and jive with the vision of the company. In this particular case, this study will look into four key aspects of this kind of analysis. This would ensure whether the said move of these ventures with regards to its Human Resource Management Schemes would be an effective move if we are to deal with the effectiveness and welfare of the Human Resource in the company. Strategy and Change Management: Assessment 3 Company and Management Background of Sonny and Ericsson as separate entities Ericsson is a well-known company specializing in manufacturing mobile phones. The company enriched and employs people who are specializing in cellular phone technology as well as semi-conductor. In this case, the company is particular to the Human Resources which specialize in a certain field with certainly, a particular need. The website of the company ericsson.com (2007) described the company as "Ericsson is a world-leading provider of telecommunications equipment and related services to mobile and fixed network operators globally. Over 1,000 networks in 140 countries