Integration of Social Media in Recruitment †MyAssignmenthelp.com

Question: Discuss about the Integration of Social Media in Recruitment. Answer: Introduction Social media is one of the major concepts being evolved in the recent time in the business scenario. Social media is having huge number of active users and in the current time, the major portion of the global population is having the access to the social media. Thus, this impact of the social media cannot be avoided by the contemporary business organizations. In relation to this, managerial roles are now being influenced by the use of the information technologies such as social media (Mujtaba McFarlane, 2005). The approach of the managerial roles also got drastically changed from what it was a decade ago and now. This essay will discuss about the areas of management mostly affected by social media along with their positive and negative impacts. This essay will help to determine the extent to which management in the contemporary business organizations are being affected by the evolution of the social media. Organizing is one of the major management functions, which is affected by the use of social media. This is due to the reason that social media in the current time is the most effective information technology for the contemporary business organizations. According to Poba-Nzaou, Lemieux, Beaupre and Uwizeyemungu (2016), initiation of the social media is having major impacts on the performance management of the business organizations. The approach of the performance management is quite different for the earlier businesses and the contemporary businesses. The authors have also stated that the major benefit that is being gained by the contemporary managers is determining the requirements of the employees from their usage of social media. This can be possible due to the reason that social media reflects the expectations and requirement of the employees, which will further help the organizations to design the approach of the performance management. On the other hand, performance management strategies in the earlier times were being designed without much determination of the requirements and expectations of the employees. However, on the other hand, the authors have also stated social media is also posing challenges for the managers in the performance management. According to them, one of the major negative impacts of social media is the bad mouthing of the employees. In the earlier time, employees were having less options of publicizing their opinions in case of unfavorable performance management. However, in the recent time, evolution of the social media is providing more options for the employees to share their negative feedback in public. This will have negative impact on the goodwill of the organizations. Effect of social networking on leadership Leadership or leading the organization is another aspect of management that is affected by the social networking. This is due to the reason that in the current business scenario, leadership approach is more influenced by external factors than it was earlier. According to Sweetser and Kelleher (2011), emergence of the social media is increasing the external influencing factors for the leaders. One of the major benefits that can be gained from the use of the social media in leading the organization is the effective determination of the market trend and other stakeholders. Initiation of the social media is reducing the gap between the leaders and the audiences and thus the communication is much more effective than before. It is becomes more easy to determine the external factors and lead the organization accordingly. However, the authors have also stated some challenges also that can be faced by the leadership from the initiation of the social working. One of the major challenges will be the increase in the bargaining power of the external factors in leading the organization. In the current time, initiation of the social networking increased the vulnerability of the leaders in front of the external factors. It becomes important for the contemporary managers to be informative, communicative and consultative due the reason that all of their characteristics will get judged by the external factors through the social media. Therefore, emergence of the social networking is increasing the determining factors for the leadership roles in the organization. Leadership roles will get more deviated with the presence of more number of external factors. This will in turn lead to the emergence of more complexities in the decision making process for the leaders and in the management of the entire business. Human aspect of management Human aspect is one of the major areas for consideration for the contemporary business management. The current scenario is much more dependent on the skill sets of human resources in order to gain competitive advantages. According to Girard, Fallery and Rodhain (2014), recruitment and selection is one of the major impacted areas from the emergence of the social networking. In the current time, recruiters are tapping the social networking such as LinkedIn. This is enabling them to reach out to huge number of potential talents in shirt time. Thus, they are having more options to select the eligible candidates. It is also helping the recruiters to gauge the eligibility of the candidates from the trend of their usage of social media. Therefore, emergence of the social networking has changed the entre scenario of recruitment and selection. However, the authors have also stated that there are few negative points that can get emerged from the initiation of the social networking in the recruitment and selection process. One of the major challenges for recruiters is the false information provided in the social networking sites. There are various instances where the information given by the potential candidates in the social networking sites are not true. Thus, it is a challenge for the recruiters in the current time to determine the authenticity of the information of the candidates. More risks are associated in the recruitment and selection process (Khatri et al. 2015). With the initiation of the social media, organizations are having the risk of negative branding from the potential candidates due to the issues in the process of recruitment and selection. Conclusion Thus, it can be concluded that emergence of social media is having extensive impact on the existing management scenario. However, the impacts are both positive as well as negative for the businesses. This essay discussed about different positive and negative impacts of social media in the business management and the extent to which the existing management approach got changed due to this. It can be concluded that social media is an inevitable subject in the current time and it cannot be avoided. Therefore, the management mechanism should be designed in such a way that it will be able to cut off the negative impacts and leverage the positive impacts. Reference Girard, A., Fallery, B., Rodhain, F. (2014). Integration of social media in recruitment: a delphi study. InSocial Media in Human Resources Management(pp. 97-120). Emerald Group Publishing Limited. Khatri, C., Chapman, S.J., Glasbey, J., Kelly, M., Nepogodiev, D., Bhangu, A., Fitzgerald, J.E. and STARSurg Committee, 2015. Social media and internet driven study recruitment: evaluating a new model for promoting collaborator engagement and participation.PloS one,10(3), p.e0118899. Mujtaba, B. and McFarlane, A.D., 2005. Traditional and Virtual Performance Management Functions in the Age of Information Technology.The Review of Business Information Systems,9(3), p.53. Poba-Nzaou, P., Lemieux, N., Beaupr, D., Uwizeyemungu, S. (2016). Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers.Journal of Business Research,69(10), 4011-4019. Sweetser, K. D., Kelleher, T. (2011). A survey of social media use, motivation and leadership among public relations practitioners.Public Relations Review,37(4), 425-428.